Pelican CFO
research.pelicancfo.com
SME Finance Research

We are building something for founders who find finance harder than it should be.

Around ten minutes of your time helps us understand what finance actually looks like in real businesses. No jargon, no sales pitch. Just honest questions about how you currently operate and where the friction is.

Around 10 minutes
Short founder survey
No right answers
Your responses are confidential and used only for product research. How we handle your data.

Where the friction is

Your Finance Frustrations

Start here. These questions are about your real experience - not what finance should look like, but how it actually feels day to day.

Question 01 *

Select up to three. 0 of 3 selected

Question 02 *
Question 03

Optional. One or two sentences is plenty.

Visibility and control

How You Actually Operate

These questions are about real behaviour, not best practice. There are no right answers.

Question 04 *
Question 05 *

1 = not at all confident, 5 = completely confident

Not at all confident Completely confident
Question 06 *
Question 07 *
Question 08 *
Question 09 *
About you

Your Details

So we can follow up and attribute your responses correctly. We will not add you to any mailing list without your permission.

Your details *
Context

About Your Business

Five quick questions to help us understand who we are talking to.

Question 10 *
Question 11 *
Question 12 *
Question 13 *
Question 14 *
Finally

One Last Thing

We are building something designed to address exactly these problems. Your response is already enormously helpful.

Question 15

How we use your data

Your responses are collected by Clifton House Consulting Limited, operating the Pelican CFO research initiative, for the purpose of product research. We process your data on the basis of legitimate interests. Your information will not be shared with third parties and will be retained for a maximum of 12 months. You may request deletion at any time by emailing research@pelicancfo.com.

Thank you for taking the time. Every response shapes what we build. We will be in touch if you have opted in to a follow-up.

Thank you.

Your responses have been received. We genuinely appreciate the time you have taken. If you opted in to a follow-up, we will be in touch shortly.